Overview
Two decades of international leadership across luxury hospitality, destination brands, retail-led mixed-use assets and premium marinas — delivering clear positioning, earned visibility and measurable commercial outcomes across EMEA & APAC.
About Blake Consultancy
As a senior global marketing communications thought-leader, Euan Blake is a specialist in delivering award-winning strategies and campaigns within the luxury hospitality sector. Alongside deep B2C experience, he has also delivered high-impact strategic B2B and corporate guidance across all media channels worldwide.
Previous employers and agency clientele range broadly across hotel and resort operators, developers and construction firms, advisory services and retail asset managers. The practice offers strategic communications expertise and multi-territory campaign execution across EMEA & APAC.
Core Competencies
- Integrated global communications strategy
- Brand positioning & narrative creation
- Cross-market campaign leadership
- Luxury hospitality & destination marketing
- Multi-channel activation (earned / paid / owned / social)
- Crisis communications & reputation management
- CSR, ESG, sustainability & NGO partnerships
- Investor and corporate communications
Services Focus
- Global strategy
- Media relations
- Press trips & experiential
- Brand activations
- Thought leadership
- Executive profiling
- Hotel & resort launches
- Influencer strategy
- Corporate communications
- Digital performance
- Media ROI reporting
Services
Global Hotel & Resort Marketing Communications
Blake Consultancy delivers insight-driven communications solutions tailored to luxury hotels, resorts, private islands, boutique properties and hospitality groups. Experience spans senior roles and mandates across Atmosphere Core, JA Resorts & Hotels, COMO Hotels & Resorts, ACCOR, Marriott and other global operators.
- Brand positioning and concept development for new and repositioned assets
- Global PR strategy and multi-market press office support
- Influencer and creator collaborations, hosted programmes and content direction
- Integrated marketing communications across paid, owned, earned and social channels
- CSR, ESG and purpose-led communications for resort and destination brands
- Stakeholder, investor and executive communications for growth and expansion
Approach
The consultancy philosophy is built on strategic clarity, simple and actionable frameworks and performance-driven, measurable communications.
Campaigns are orchestrated across multiple cultural and market landscapes, with premium storytelling that connects asset-level USPs, guest experience and investor priorities.
AI-enabled media monitoring, sentiment analysis and ROI dashboards support transparent reporting and value tracking.
Experience
Selected organisations and the core scope of work delivered:
Atmosphere Core — Group reputation management, strategic advisory, CSR, brand positioning, AI innovation for media ROI, and all consumer communications across a growing international portfolio of resorts
JA Resorts & Hotels — 9x resort marketing communications, asset repositioning, crisis communications, corporate trade event planning and stand design and manufacture, additional live sales events, PR, VR and SMS marketing innovation, campaign leadership and sales alignment
COMO Hotels & Resorts — 2x resort cluster sales, crisis communications, VIP sales and media entertainment, global salesforce support and communications advisory
Marriott International — Sales & Marketing strategy development focused on innovative sales funnel structure for Bali-based 5-star seafront resort
ACCOR — 5x portfolio storytelling and regional media relations throughout Thailand, reporting directly to ownership
Westfield — Pre-construction and build programme advisory for the development of East London & Westfield Shopping Centre connected to the London Olympics, retail destination campaigns and placemaking messaging
Sekisui House — Corporate reputation management, conception of project brand and story narratives for two of the largest mixed-use developments in Sydney, crisis communications supporting regional “dis-investment” and creation of master-planning narratives
Silverstein Properties — Development branding, stakeholder communications, rebranding and repositioning of an asset in Eastern Europe for a renowned NYC-based real estate firm
Henderson Global Investors — Brand and stakeholder auditing for a significant and sensitive town-centre mixed-use retail-led scheme
Kennedy Wilson Europe — Complete brand, stakeholder and marcoms audit of a nationwide portfolio of 8x town-centre retail-led mixed-use assets
Land Securities — Communications launch of the UK’s most digitally-enhanced city centre shopping mall (£1Bn asset)
Bouygues — Community engagement for the redevelopment of East London
JLL & JLL Hotels — Corporate and development communications, crisis handling and cross-border broadcast coverage, multidisciplinary media relations across 12 business units
Innesco — Head of Strategic PR and New Business for development and investment projects, including client representation at global real estate events
Toast Creative — Brand, communications strategy and new business for property and leisure clients in Australia
Portfolio
Illustrative selection of assets supported. Hover a category to preview — click to open.
References
comments are abbreviated and full reference letters are available on request.
JLL / JLL Hotels
“On behalf of the Americas Corporate Solutions and Public Relations teams, i would like to thank you for your efforts in obtaining broadcast coverage for the September 11 document...please accept this gift as an expression of our appreciation of your dedication and excellent work generating cross-border coverage.”
— Gayle Kanto, Global Director Corporate Communications
COMO Hotels
“Euan has shown dedication and tenacity to go out and seek new business… he has shown a depth and breadth of skills transcending the wider business development needs of the business. Without doubt, he has first-class communication skills and works independently to ensure the job gets done. His creativity, solid research capability and problem-solving are among his greatest professional traits. He has my highest recommendation as a tremendous asset to any company.”
— Pietro Addis, Regional General Manager
JA Resorts & Hotels
“Euan’s experience and enthusiasm have helped our properties recover post-pandemic… elevating our resorts with captivating imagery and narrative stories … whilst demonstrating deep knowledge of sales and revenue. He continually aligned our marketing needs with those of our business objectives. On a personal note, he is extremely personable, friendly, emotionally intelligent and loyal. His presence made a positive difference across several areas of our operation.”
— Robert El Khoury, Vice President, Sales & Marketing
Atmosphere Core
“…As Vice President Communications …, Euan contributed exceptionally in achieving company goals and service excellence… we wish him well in all his future professional assignments.”
— Milan Mookerjee, Vice President Human Resources
Innesco
“Euan was a key part of the senior management team … delivering measurable results, his writing ability, promptness and attention to detail were invaluable across major projects. He consistently demonstrated loyalty, dependability and strong professional conduct. Euan is dedicated, deadline-driven, and an exceptional communicator… I have no hesitation recommending him.”
— Dan Innes, Founder & Managing Director
Toast Creative
“Euan has been a fantastic asset to our agency and brought a great deal of experience … a high contributor to the positive development of the agency and performed exceptionally. Euan’s talent and passion made a significant impact ... his contribution has continued to benefit our clients long after project completion. We are very thankful for his hard work.”
— Nick Sammut, Managing Director
Skills Matrix
Multi-disciplinary experience across clients and Marketing Communications.
| Employment | Client | Description | Sector | Marketing | Sales | Media | Brand Audit | Research | Creative | Events | Filming | Crisis | Community |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| In-House | Atmosphere Core | Leader in Maldives Resorts | Luxury Hotel Operations | ⦿ | ⦿ | ⦿ | ⦿ | ⦿ | |||||
| In-House | JA Resorts and Hotels | GCC leader in hospitality | Luxury Hotel Operations | ⦿ | ⦿ | ⦿ | ⦿ | ⦿ | ⦿ | ⦿ | |||
| Independent Consultant | D-Marin | Global leader in exclusive lifestyle marinas | Luxury Marina Operations | ⦿ | ⦿ | ⦿ | ⦿ | ⦿ | ⦿ | ||||
| In-House | Marriott International | Global leader in hospitality | Luxury Hotel Operations | ⦿ | ⦿ | ||||||||
| In-House | ACCOR | Global leader in hospitality | Luxury Hotel Operations | ⦿ | ⦿ | ||||||||
| In-House | COMO Hotels and Resorts | Global leading high-end boutique hotelier | Luxury Hotel Operations | ⦿ | ⦿ | ⦿ | ⦿ | ||||||
| Agency Consultant | Semer Holdings | Senegal Diamandio Lake City | Mixed Use | ⦿ | ⦿ | ||||||||
| Integrated Agency | Sekisui House | World's #1 Housing Developer | Residential Masterplanning | ⦿ | ⦿ | ⦿ | ⦿ | ⦿ | |||||
| Integrated Agency | Kennedy Wilson | $25BN Assets Under Management | Town Centre Retail Malls | ⦿ | ⦿ | ⦿ | ⦿ | ||||||
| Integrated Agency | Hermes Investment | $669BN Assets Under Management | Luxury Shopping Malls | ⦿ | ⦿ | ⦿ | ⦿ | ⦿ | ⦿ | ||||
| Integrated Agency | Henderson Global Investors | $287BN Assets Under Management | Luxury Shopping Malls | ⦿ | ⦿ | ⦿ | ⦿ | ⦿ | |||||
| Integrated Agency | Silverstein Properties | Owners of Twin Towers NYC | Luxury Retail & Offices | ⦿ | ⦿ | ⦿ | ⦿ | ||||||
| Integrated Agency | Land Securities | £10.2BN / 24.6m SqM Portfolio | Luxury Shopping Malls | ⦿ | ⦿ | ⦿ | ⦿ | ⦿ | |||||
| Integrated Agency | Bouygues | Multi-national conglomerate | Residential Masterplanning | ⦿ | ⦿ | ⦿ | ⦿ | ⦿ | ⦿ | ||||
| Integrated Agency | Guildford Borough Council | UK Local Government Council | Town Centre Masterplanning | ⦿ | ⦿ | ⦿ | ⦿ | ||||||
| Integrated Agency | MARK | €7BN Under Asset Management | Mixed Use | ⦿ | ⦿ | ⦿ | ⦿ | ||||||
| Integrated Agency | CBRE | #122 Out of Top Fortune | Retail | ⦿ | ⦿ | ||||||||
| Integrated Agency | Westfield | Global Leader In Shopping Malls | Luxury Shopping Malls | ⦿ | ⦿ | ||||||||
| Independent Consultant | Lands Improvement Holdings | £9BN Portfolio / 15,000 Properties | Residential | ⦿ | ⦿ | ⦿ | ⦿ | ⦿ | |||||
| In-House & Independent Consultant | McAleer & Rushe | 313m SqM In Development | Hotels / Mixed Use | ⦿ | ⦿ | ⦿ | |||||||
| In-House, Agency & Consultant | Jones Lang LaSalle & JLL Hotels | #190 Out of Top Fortune | Residential / Luxury Hotels | ⦿ | ⦿ | ⦿ | ⦿ | ||||||
| Integrated Agency | McLean Homes (Now Taylor Wimpey) | Residential | Residential | ⦿ | ⦿ | ⦿ | ⦿ | ⦿ | |||||
| Integrated Agency | Taylor Wimpey | UK's leading housebuilder (FTSE 100 Index) | Residential | ⦿ | ⦿ | ⦿ | ⦿ | ⦿ |
Contact
For consultancy engagements, project discussions or speaking opportunities, please get in touch via email or LinkedIn.
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