BLAKE CONSULTANCY

Global marketing communications for hotel assets, new leisure developments and tactical repositioning for value discovery. Senior advisory and campaign leadership across luxury hospitality, resorts and destination brands.

Overview

About Blake Consultancy

As a senior global marketing communications thought-leader, Euan Blake is a specialist in delivering award-winning strategies and campaigns within the luxury hospitality sector. Alongside decades of B2C experience, he has also delivered high-impact strategic B2B and corporate guidance across all media channels worldwide.

Previous employers and agency clientele range broadly across hotel and resort operators, developers and construction firms, advisory services and retail asset managers. With more than 25 years of international leadership experience, the practice offers board-level strategic communications expertise and multi-territory campaign execution across EMEA, APAC, the Americas and the Indian Ocean.

The consultancy integrates earned, owned and paid media, social, influencer, content and live event activations with global brand positioning and narrative creation, always anchored in commercial outcomes.

Core Competencies

  • Integrated global communications strategy
  • Brand positioning & narrative creation
  • Cross-market campaign leadership
  • Luxury hospitality & destination marketing
  • Multi-channel activation (earned / paid / owned / social)
  • Crisis communications & reputation management
  • CSR, ESG, sustainability & NGO partnerships
  • Investor and corporate communications

Services Focus

Services

Global Hotel & Resort Marketing Communications

Blake Consultancy delivers insight-driven communications solutions tailored to luxury hotels, resorts, private islands, boutique properties and hospitality groups. Experience spans senior roles and mandates across Atmosphere Core, JA Resorts & Hotels, COMO Hotels & Resorts, ACCOR, Marriott and other global operators.

  • Brand positioning and concept development for new and repositioned assets
  • Global PR strategy and multi-market press office support
  • Influencer and creator collaborations, hosted programmes and content direction
  • Integrated marketing communications across paid, owned, earned and social channels
  • CSR, ESG and purpose-led communications for resort and destination brands
  • Stakeholder, investor and executive communications for growth and expansion

Approach

The consultancy philosophy is built on strategic clarity, simple and actionable frameworks and performance-driven, measurable communications.

Campaigns are orchestrated across multiple cultural and market landscapes, with premium storytelling that connects asset-level USPs, guest experience and investor priorities.

AI-enabled media monitoring, sentiment analysis and ROI dashboards support transparent reporting and value tracking.

Sample Experience

Selected organisations and the core scope of work delivered:

Atmosphere Core — Group reputation management, strategic advisory, CSR, brand positioning, AI innovation for media ROI, and all consumer communications across a growing international portfolio of resorts

JA Resorts & Hotels — 9x resort marketing communications, asset repositioning, crisis communications, corporate trade event planning and stand design and manufacture, additional live sales events, PR, VR and SMS marketing innovation, campaign leadership and sales alignment

COMO Hotels & Resorts — 2x resort cluster sales, crisis communications, VIP sales and media entertainment, global salesforce support and communications advisory

Marriott International — Corporate support throughout investment and build programme, B2B launch for investor/developer and brand campaigning

ACCOR — 5x portfolio hotels, storytelling and regional media relations throughout Thailand, reporting directly to ownership

Westfield — Pre-construction and build programme advisory for the development of East London & Westfield Shopping Centre connected to the London Olympics, retail destination campaigns and placemaking messaging

Sekisui House — Corporate reputation management, conception of project brand and story narratives for two of the largest mixed-use developments in Sydney, crisis communications supporting regional “dis-investment” and creation of master-planning narratives

Silverstein Properties — Development branding, stakeholder communications, rebranding and repositioning of an asset in Eastern Europe for a renowned NYC-based real estate firm

Henderson Global Investors — Brand and stakeholder auditing for a significant and sensitive town-centre mixed-use retail-led scheme

Kennedy Wilson Europe — Complete brand, stakeholder and marcoms audit of a nationwide portfolio of 8x town-centre retail-led mixed-use assets

Land Securities — Communications launch of the UK’s most digitally-enhanced city centre shopping mall (£1Bn asset)

Bouygues — Community engagement for the redevelopment of East London

JLL & JLL Hotels — Corporate and development communications, crisis handling and cross-border broadcast coverage, multidisciplinary media relations across 12 business units

Innesco — Head of Strategic PR and New Business for development and investment projects, including client representation at global real estate events

Toast Creative — Brand, communications strategy and new business for property and leisure clients in Australia

Portfolio

Illustrative selection of hotel and resort assets supported.

JA Hatta Fort, UAE
JA Hatta Fort, UAE
JA Ocean View, Dubai
JA Ocean View, Dubai
JA The Resort, Dubai
JA The Resort, Dubai
JA Waterfront, Seychelles
JA Waterfront, Seychelles
JA Enchanted Island, Seychelles
JA Enchanted Island, Seychelles
JA Manafaru, Maldives
JA Manafaru, Maldives
COMO Cocoa Island, Maldives
COMO Cocoa Island, Maldives
COMO Maalifushi, Maldives
COMO Maalifushi, Maldives
W Hotel, London
W Hotel, London
Novotel Hua Hin, Thailand
Novotel Hua Hin, Thailand
Novotel Surin, Phuket
Novotel Surin, Phuket
Novotel Karon, Phuket
Novotel Karon, Phuket
Swissotel Kamala, Phuket
Swissotel Kamala, Phuket
Swissotel Patong, Phuket
Swissotel Patong, Phuket
The Stones, Bali
The Stones, Bali
OBLU SELECT Lobigili
OBLU SELECT Lobigili
OBLU Select Sangeli
OBLU Select Sangeli
OBLU Nature Helengeli, Maldives
OBLU Nature Helengeli, Maldives
OBLU Xperience, Maldives
OBLU Xperience, Maldives
Atmosphere Kanifushi, Maldives
Atmosphere Kanifushi, Maldives
VARU by Atmosphere
VARU by Atmosphere
RAAYA By Atmosphere, Maldives
RAAYA By Atmosphere, Maldives
OZEN Maadhoo, Maldives
OZEN Maadhoo, Maldives
OZEN Bolifushi, Maldives
OZEN Bolifushi, Maldives

References

comments are abbreviated and full reference letters are available on request.

JLL / JLL Hotels

“On behalf of the Americas Corporate Solutions and Public Relations teams, I would like to thank you for your efforts in obtaining broadcast coverage for the September 11 document. Please accept this gift as an expression of our appreciation of your dedication and excellent work in generating cross-border coverage.”

— Gayle Kanto, Global Director Corporate Communications

COMO Hotels

“Euan has shown dedication and tenacity to go out and seek new business… he has shown a depth and breadth of skills transcending the wider business development needs... without doubt, he has first-class communication skills and works independently to ensure the job gets done. His creativity, solid research capability and problem-solving are among his greatest professional traits. He has my highest recommendation as a tremendous asset to any company.”

— Pietro Addis, Regional General Manager

JA Resorts & Hotels

“Euan’s experience and enthusiasm have helped our properties recover post-pandemic… elevating our resorts with captivating imagery and narrative stories … whilst demonstrating deep knowledge of sales and revenue. He continually aligned our marketing needs with those of our business objectives. On a personal note, he is extremely personable, friendly, emotionally intelligent and loyal. His presence made a positive difference across several areas of our operation.”

— Robert El Khoury, Vice President, Sales & Marketing

Atmosphere Core

“…As Vice President Communications …, Euan contributed exceptionally in achieving company goals and service excellence… we wish him well in all his future professional assignments.”

— Milan Mookerjee, Vice President Human Resources

Innesco

“Euan was a key part of the senior management team … delivering measurable results, his writing ability, promptness and attention to detail were invaluable across major projects. He consistently demonstrated loyalty, dependability and strong professional conduct. Euan is dedicated, deadline-driven, and an exceptional communicator… I have no hesitation recommending him.”

— Dan Innes, Founder & Managing Director

Toast Creative

“Euan has been a fantastic asset to our agency and brought a great deal of experience … a high contributor to the positive development of the agency and performed exceptionally. Euan’s talent and passion made a significant impact ... his contribution has continued to benefit our clients long after project completion. We are very thankful for his hard work.”

— Nick Sammut, Managing Director

Contact

For consultancy engagements, project discussions or speaking opportunities, please complete the form below.

Portrait of Euan Blake